Sorry in advance, but I’m gonna sound a lil harsh right off the bat: Most small business owners treat content like a vending machine that should spit out leads.👉 Pump out a post or two whenever pipeline runs low.👉 Cross their fingers that a client magically appears. But that’s not how opportunities are made online. Not unless you’re prepared to drop a bucketload of cash on paid ads.(And if you are, that’s fine. But I ain’t your gal.) Here’s what you’re missing: Content that converts doesn’t...
8 days ago • 2 min read
I spoke with two small business owners last week. One was frustrated because her LinkedIn outreach had a low strike rate. Another said posting wasn’t really “doing anything” for him. Both wanted what every business owner wants:👉 More sales Both thought the other’s approach was a waste of time. If you ask me, they were both wrong 🤷♀️ The cold outreach problem When you only do LinkedIn outreach, you're cold-pitching strangers who: Have no idea who you are Probably aren't in market Have already...
15 days ago • 1 min read
Most people don't choose the best option. They choose the one they remember. 🎓 Let's do a quick exercise, Reader.Think back over the past week. Where did you go? What did you do?Now ask yourself – how many ads did you see? If your guess is somewhere around 5000...Congratulations, you've just hit the daily average. And yet, you can probably only name three. Recognition isn't fluff. It's not a "vanity" metric. It's strategy. Sure, you can grow a business without it.✅ Networking.✅ Paid ads.✅...
22 days ago • 1 min read
🤷♀️ "Marketing doesn't work for us."🙅 "Content doesn't get leads." 🙇 "I just need more sales." Heard this before Reader? Same. And honestly? I get it. When you're just starting out, you have to prioritise revenue-driving activity. No distractions. Just get cash in the door. I'm a small business owner too. These are the same problems I faced when I launched Wordcraft in January. Still am facing, to be honest. But at some point, you outgrow survival mode. You start looking beyond word-of-mouth....
29 days ago • 2 min read