Sorry in advance, but I’m gonna sound a lil harsh right off the bat:

Most small business owners treat content like a vending machine that should spit out leads.
👉 Pump out a post or two whenever pipeline runs low.
👉 Cross their fingers that a client magically appears.

But that’s not how opportunities are made online.

Not unless you’re prepared to drop a bucketload of cash on paid ads.
(And if you are, that’s fine. But I ain’t your gal.)

Here’s what you’re missing:

Content that converts doesn’t come from scattered posting. It comes from building genuine trust over time.

And the only way to build that trust? Following three core principles:

1. Clarity

Get crystal clear on who you help and how.Too many small biz owners try to help everyone, and end up helping no one.

Think of it like a keynote: speakers are told to lock eyes with one person in the crowd. The same goes for your content – write to one person, not everyone.

2. Consistency

If your strategy is to flood the feed for three weeks straight while inspiration hits and then ghost… just go spend the money on ads, dude.

Content is a marathon, not a sprint. Show up minimum two or three times a week, again and again, so you stay top of mind.

3. Connection

Content alone won’t do the heavy lifting. Sure, sometimes you get lucky and you'll get a message from someone that says: “Wow, I’ve never heard anyone speak about [your expertise] like this before. Could we jump on a call?”

Yes, that did happen to one of my clients. But even I’ll admit it’s rare. Outreach and engagement matter. DM people. Leave comments. And always remember to ask yourself: how will this come across to the human on the other end?

Wordcraft's LinkedIn Authority Framework

I’ve spent the last 6 months refining an approach that actually works – on my own account and with early clients. I’ve tested, invested, and learned from some of the best on the platform.

Here's what I've found:

When your message is clear and your presence is consistent:
✅ People start reaching out to you
✅ Conversations feel natural, not forced
✅ Your expertise becomes obvious, not claimed

It’s not about cold-pitching strangers. Or chasing clicks and follower counts.

It’s about creating the kind of trust and authority that turns:
→ Posts into conversations
→ Conversations into relationships
→ Relationships into opportunities

Quick action steps you can take:

1. Grab a pen. Or type it. Or voice note it straight into your phone if that’s your jam.
2. Produce the #1 problem you solve for your clients. One clear sentence.
3. Now, go scroll through your recent content. How often does that message appear?

If it’s not obvious in every piece of content you create, start there.

✍️ That’s the foundation of the Wordcraft LinkedIn Authority Framework. And it’s where your online opportunities begin.

✉️ Reply if you want me to review your one-liner. I have a special offer brewing to help with that too.