Most people don't choose the best option. They choose the one they remember.

🎓 Let's do a quick exercise, Reader.
Think back over the past week. Where did you go? What did you do?
Now ask yourself – how many ads did you see?

If your guess is somewhere around 5000...
Congratulations, you've just hit the daily average.

And yet, you can probably only name three.

Recognition isn't fluff.

It's not a "vanity" metric. It's strategy.

Sure, you can grow a business without it.
✅ Networking.
✅ Paid ads.
✅ Outreach.

But what happens when you switch any of those off? How fast do the sales dry up?

Here are three content-led ways to build brand recognition that isn't generic "post every day/just show up/be ✨present✨" advice:

1. Clarity​
If your message isn't clear, it can't be repeated.
And if it can't be repeated, it won't be remembered.

There's a reason we all sang those silly nursery rhymes as kids – the morals stick.

❓ Ask yourself: Could someone describe what you do after seeing just one piece of your content?

2. Consistency​
Repetition doesn't make you boring. It makes you memorable.

Say the same thing, in different ways, across your channels. Reinforce your message until it becomes yours.

This is what people mean when they say "repurpose your content." It's not about blasting it everywhere. It's about reusing it, again and again.

No one's going to remember you posted something similar last week.
And if they do? Great, that means it's sticking.

I bet all I have to say is: "The burgers are better..." before your brain fills in the blank.
PS: Now I feel like a burger 🍔
PPS: For my non-Australian subscribers, the answer is Hungry Jacks.

For a more relatable example, check out my LinkedIn post on James De Roche:

❗ If people say, "That sounds like something Reader would say," you're doing it right.

3. Credibility
​Here's the important bit: don't make claims you can't commit to.

There's an old adage: "Any press is good press" – I wholeheartedly disagree.

"But it got people talking," you might argue.

So? Is that what you want to be remembered for? Someone who overpromises, spins or lies?

Having a strong opinion is fine, even a controversial one. But you need to be able to back it up.

Having values builds credibility.
Credibility builds trust.
And trust is what gets you chosen.

When you nail these three—Clarity. Consistency. Credibility—you stop fighting for attention, and start owning your space.