🤷‍♀️ "Marketing doesn't work for us."
🙅 "Content doesn't get leads."
🙇 "I just need more sales."

Heard this before Reader?

Same.

And honestly? I get it. When you're just starting out, you have to prioritise revenue-driving activity. No distractions. Just get cash in the door.

I'm a small business owner too. These are the same problems I faced when I launched Wordcraft in January. Still am facing, to be honest.

But at some point, you outgrow survival mode. You start looking beyond word-of-mouth. You run ads. You post on LinkedIn. You try new tactics.

And when the leads aren't quite right?

You blame the channel. Or the agency. Maybe you fire the solo marketer you hired to be a one-person band (that was me just last year – still recovering).

Or maybe you pull the plug completely, and go back to: "Marketing isn't for us after all." 🤦‍♀️

The truth is you can get pretty far with an unclear message.
But eventually, it holds you back.

Clarity is your competitive advantage.

Because the best offer doesn't always win the business.
👉 The clearest one does.

The most memorable. The one people can instantly describe, recall, and say yes to. The one that makes people say: "I need that."

But don't go rewriting your tagline for the 100th time. Tweaking copy over and over won't help. Because a poorly worded tagline isn't the problem – it's a symptom.

I know this, because I've been there.

I was stuck. Overthinking every LinkedIn post. Redoing my website three times in three months (yes, really).

It's hard to get clear on something you're so close to.

So I went to the source: I listened to my customers. I asked questions. I stopped trying to be clever – and focused on being clear.

And once I nailed my story? Everything changed.

No joke – in June, I made as much as I had from January to May combined. And this month? I might just double it.
(Just don't ask me about profit – my god, software is expensive).

It's still small numbers compared to some we see talked about LinkedIn. If you've been in business a while, you're probably making more than me (in which case, email me and share your secrets).

But from where I was to where I am? In 6 months? Yeah, no complaints.

And it's only up from here.

This is what I help founders and small teams do:​
✅ Sharpen their message
✅ Clarify their story
✅ Build content that gains momentum with every post

Because when your message is clear, your value becomes obvious. And obvious is powerful.

Want help making your story land? ​
👉 Reply to this email or WhatsApp me.

Let's get people to finally get what you do.

Not ready yet? That's cool too.
Next week won't be as bottom of funnel. Promise.